Additional recognition for Qatar Tourism’s campaign
Qatar Tourism (QT) has received numerous international awards from across the world for its global campaign, “Experience a World Beyond,” which promotes the nation as an upscale, family-friendly, cultural, and sophisticated travel destination.
Experience a World Beyond, a QT campaign, won the titles of World’s Leading Marketing Campaign, Middle East’s Leading Marketing Campaign, and World’s Best Tourism Authority Website at the 29th World Travel Awards’ Grand Final Gala Ceremony in Oman.
Furthermore, during the 11th Zagreb TourFilm Festival, the campaign’s promotional film took awarded the top prize in the “Tourist Destination Country” category. Additionally, the campaign won first place at the CIFFT (Committee of Tourism Film Festivals Valencia-based )’s World’s Tourism Film Awards, which honors the best promotional films. The campaign has reached more than 500 million people worldwide to date, which has improved key brand equity measures and positioned Qatar as a top travel destination internationally.
Haya Al Noaimi, Head of the Promotion Sector at Qatar Tourism, commented on the organization’s most recent accomplishment, saying, “We are thrilled to see the continued success of Qatar Tourism’s ‘Experience a World Beyond’ campaign as it truly brought to life the nation’s rich experiences, be they kayaking through the Al Thakira Mangroves or having golden moments in Qatar’s vibrant desert. The advertisement effectively promotes Qatar as a premier vacation spot for travelers seeking out one-of-a-kind lifelong memories.
To date, Qatar Tourism has won over 20 accolades for its “Experience a World Beyond” campaign and digital-led strategy, which is evidence of its successful efforts to update digital assets and introduce new, customized, and data-driven experiences.